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Tanishka Bawa
The Impact of Professional Clothing in Workplace
Biography
Hey everyone, I’m Tanishka Bawa, I’m 22 years old, currently pursuing a Bachelor’s in Professional Communications and a minor in Public Relations. Professionally, I work in fashion retail and as a communications coordinator at the World University Service of Canada (WUSC) at TMU. My retail experience has guided me in styling, merchandising, and customer relationship management. Whereas, at WUSC, I enjoy marketing, branding and engagement in managing social media strategies and campus event promotions.
As a freelance model, I collaborated with makeup and couture brands, directed editorial shoots, and participated in TV advertisements. Outside of work, I love travelling, shopping, and discovering new cultures, which inspires my creative vision. Beyond my professional pursuits, I have a deep passion for fashion, photography, content creation, and storytelling.
Details of Project
This study analyzes how workplace attire plays a crucial role in shaping perceptions of professionalism, credibility, and inclusion. Across different industries, employees navigate varying dress codes, balancing personal expression with organizational expectations. It aims to uncover implicit biases, industry- specific dress norms, and how different demographics navigate expectations related to professional attire. Using a qualitative research methodology, it employs semi-structured interviews and observational methods to examine both stated perceptions and real-world behaviors.
The primary audience for this study includes HR professionals, corporate managers, business leaders, and policymakers responsible for shaping workplace dress codes and organizational culture. These stakeholders play a crucial role in establishing attire expectations. Additionally, employees across various industries, particularly those in roles affected by strict or ambiguous dress codes, will benefit from insights into how attire influences career advancement.
Lightning talk
