By /

Lyle Li

WNBA Player brand building research- The role of Social media, Brand endorsement and Social respondsibility

Biography

Lyle is a fourth-year Professional Communication student at Toronto Metropolitan University. He has a strong passion for sports and entertainment and plans to pursue a Master’s degree in Media and Communication Studies in September.

Details of Project

In the professional sports market, athletes’ personal brands not only affect their commercial value, but also the market development of the entire league. However, compared with NBA male players, WNBA players face greater challenges in brand building, such as insufficient exposure, fewer commercial endorsement opportunities, and lower market recognition. This study aims to explore how WNBA players build and strengthen their personal brands through social media interactions, brand endorsement partnerships, and social responsibility activities, and analyze how these factors affect fan engagement, brand loyalty, and overall market development.

Lightning talk

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