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Isabella Nosworthy

Capstone Project 2025 – The influence of TikTok on public perception.

Biography

Hello, my name is Isabella Nosworthy. I am 22 years old and currently in my fifth and final year at Toronto Metropolitan University, where I am pursuing a degree in Professional Communications. My passion lies in Creative Marketing and Fashion.

Within my academic journey, I changed my major twice before finding my true fit in Professional Communications, and I couldn’t be happier with where this path has led me. This program has opened countless doors, allowing me to explore a wide variety of courses and gain valuable insights into communication, media, marketing strategies and my love for beauty and fashion. Each experience has helped shape my understanding of the industry and allowed me to discover where I want to take my career.

As I approach graduation, I’m excited to continue applying my skills, creativity, and love for fashion and marketing in future opportunities that align with my passions.

Details of Project

This study looks at how TikTok influences people’s opinions, focusing on its algorithm, influencers, and content moderation. TikTok’s algorithm shows users content based on their interests, which can lead to seeing the same types of videos over and over, sometimes spreading false information. Influencers also affect how people think, especially younger users, and there are concerns about whether TikTok is doing enough to handle harmful content.

A survey of university students found that most of them have come across fake or misleading content on TikTok and think the platform needs better moderation. Some users said TikTok has made them more aware of social issues, though others worry about misinformation.

Overall, the study shows that TikTok can shape public opinion in both good and bad ways. It highlights the need for better fact-checking, improved content moderation, and more transparency about how TikTok’s algorithm works.

Lightning talk

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