By /

Chloe Ning

The Influence of Social Media on Wedding Planning: Aesthetic Trends, Financial Pressures, and Sustainability Considerations

Biography

Chloe Ning is a dedicated professional majoring in Professional Communication with a minor in Events and Live Entertainment. With experience in marketing and event planning, she has developed strong skills in social media management, content creation, and project coordination. Passionate about curating engaging and immersive experiences, she is particularly interested in weddings, concerts, and live events. Known for her attention to detail, flexibility, and open-minded approach, Chloe thrives in fast-paced environments where creativity and strategic thinking come together. She is now seeking opportunities in the events and entertainment industry to apply her expertise and bring memorable experiences to life. You can connect with her on LinkedIn.

Details of Project

Social media has reshaped wedding planning, making platforms like Instagram, TikTok, and Pinterest the go-to sources for inspiration. While this offers couples endless creative possibilities, it also introduces pressure to conform to trends, creating a fine line between inspiration and unrealistic expectations. The desire for a picture-perfect, “Instagrammable” wedding can lead to financial strain, with couples overspending to meet social media-driven standards. Additionally, while sustainability is often promoted, it can sometimes be more performative than genuine.

This research examines how social media influences modern wedding aesthetics, financial decisions, and ethical considerations. Through a qualitative content analysis of wedding-related posts, it explores how couples navigate these pressures and whether they prioritize personal values or online validation. The findings highlight the need for balance—leveraging social media as a tool rather than a rulebook.

Lightning talk

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