By /

Chloe Bard

Print vs. Posts: How Do Consumers Engage with Fashion Magazines in the Digital Age?

Biography

Chloe Bard is a communications professional with a passion for media, writing, and visual storytelling. She graduated from the Professional Communication program at Toronto Metropolitan University, where she built a strong foundation in journalistic writing, content creation, and strategic communication. During her studies, she gained hands-on experience as a Marketing and Communications Assistant for The Creative School Dean’s Office and contributed to Her Campus TMU and StyleCircle publications. An avid reader of fashion magazines, Chloe aspires to bring her creativity and strategic messaging skills to the fashion industry. She is eager to make an impact in publishing and media. 

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Details of Project

The print fashion magazine industry, once the dominant news fashion source, now contends with the rise of digitization and the prominence of social media. This research examines the evolving role of print fashion magazines in an era where online platforms, social media, and fashion influencers increasingly dictate trends and shape public opinion.

Through an analysis of consumer posts on TikTok, a review of current magazine content trends, and an interview with the Fashion News and Features Director of FASHION magazine, the project uncovers how print publications are adapting – or failing to adapt – to the digital age, ultimately addressing their relevance and future viability in a rapidly changing media landscape.

Lightning talk

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