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Callum Graham
Fake News and Verbal Attacks: The Evolution of Donald Trump’s Campaign Rhetoric
Biography
Callum Graham is a 2025 graduate of the Professional Communications program at Toronto Metropolitan University. Throughout his academic journey, he has developed a strong passion for content creation, public relations, and policy writing. His interest in politics deepened through his studies of propaganda, economic systems, and media influence.
Beyond his professional pursuits, he is deeply passionate about music and sports, often finding ways to blend his creative interests with his expertise in communication. Whether through storytelling, branding, or media strategy, he enjoys leveraging his knowledge to engage audiences and shape meaningful conversations. With a keen eye for both detail and the bigger picture, he thrives in dynamic environments where he can merge analytical thinking with creative expression, always seeking innovative ways to inform, persuade, and inspire.
Details of Project
Callum’s study examines the evolution of Donald Trump’s rhetorical strategies across his 2016 and 2024 presidential campaigns, focusing on his use of “fake news” accusations and personal attacks. Motivated by the 2024 presidential debate, where Trump amplified widely debunked claims, this study analyzes Trump’s rhetoric in social media posts, rally speeches, and interviews, seeking to understand how his communication tactics have intensified and what impact they have on public trust in the media. As Trump’s rhetoric continues to influence conservative discourse, this research raises important questions about the future of Republican campaign strategies and the long-term consequences of sustained attacks on mainstream journalism. The findings contribute to broader discussions about political polarization, media distrust, and the role of misinformation in shaping ideological divisions.
Lightning talk