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Adama Abdoulaye

The World is Aging, But It’s Not Over the Hill

Biography

Adama Abdoulaye Headshot

Adama Abdoulaye is a trilingual communications professional with expertise in branding, digital strategy, and market research. With a solid knowledge in business administration, specializing in human resources management and leadership, she transitioned into the Professional Communications program at Toronto Metropolitan University, where she is set to graduate with distinction in 2025. Recognized for her academic excellence, she earned a spot on The Creative School Dean’s List for the year 2023 – 2024 and was honored as one of the recipients of the 2018 BC International Student Ambassador Scholarship. Through her internship with a non-profit organization, While She Is True, facilitated by Wayble, Canada’s leading technology platform, she gained valuable experience in market research, digital engagement, and strategic communication. Adama applied data-driven insights to develop messaging that connects with audiences and enhances user experiences.

Her ability to blend creativity with technical skills earned her and her team member 3rd place in the CMN 222: Digital Discourse and Design course for an innovative web design project using WordPress, where they customized the site using CSS and HTML. (Explore the project here: Shades of Success). Beyond academics, Adama has demonstrated strong leadership and organizational capabilities as an Event Assistant for The Creative School’s Black Joy Committee and the Midwifery Education Program at TMU, where she played a key role in executing events that encouraged community engagement, celebration, and education. She also participated in Let’s Talk About Us, a six-week well-being group for Black-identified students, contributing to building supportive connections and providing practical strategies for well-being in a hybrid environment. A natural problem-solver with a keen eye for design and audience engagement, Adama is passionate about international collaboration with industry leaders and is committed to continuous learning and growth.

Details of Project

Aging is experienced universally but understood differently across cultures. This research examines how media representation, from Hollywood films to African storytelling, Eastern family values, and European introspective narratives, shape societal attitudes toward aging. Through qualitative content analysis, the study investigates how films, TV shows, and advertisements from 2009 to 2024 portray aging in relation to themes such as wisdom, decline, family obligation, and intergenerational relationships.

By identifying patterns in these narratives, the research highlights how cultural values influence perceptions of older adults and their roles in society. The findings underscore the power of media in shaping public attitudes toward aging, revealing both positive and negative portrayals. Understanding these representations allows us to challenge stereotypes, promote more inclusive narratives, and rethink how we approach aging on a global scale.

Curious to see more? Check out my research poster for a visual snapshot of the key findings and insights!

 

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