Tyler Campbell

Research Project

Understanding PrEP – Exploring HIV Prevention Messaging Strategies


A ProCom graduate interested in healthcare, art, music, and live events. Despite not having a headshot, I can assure you that he is very handsome.

Research Summary

This research project delves into the impactful realm of Pre-exposure Prophylaxis (PrEP) advertisements and their influence on HIV prevention efforts within the men who have sex with men (MSM) community. By adopting a mixed-methods approach, the study explores a multimodal analysis of PrEP advertisements, examining the visual, textual, and auditory elements that shape public perceptions and behaviors. This analysis aims to uncover how these advertisements communicate their message, the degree of inclusivity and representation they offer, and their ultimate effectiveness in encouraging PrEP adoption among diverse segments of the MSM population. The research is motivated by a critical examination of the intersection between public health messaging, socio-economic factors, and the nuanced experiences of the MSM community with PrEP. Through this exploration, the study seeks to highlight the successes and shortcomings of current advertising strategies, offering insights into the complex dynamics at play in PrEP’s role as a cornerstone of HIV prevention. The findings are anticipated to contribute to a more nuanced understanding of advertisement efficacy, potentially guiding future public health campaigns towards more inclusive, accurate, and impactful PrEP promotion.

Research Poster

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