TikTok Takes Over: A Multimodal Content Analysis of Short-Form Videos

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A dark blue presentation slide for 'SIGNIFY 2023' with the title 'TIKTOK TAKES OVER:' in pink, and text below describing 'An exploration of the multimodality of short-form videos on TikTok, Instagram Reels and YouTube Shorts,' and further explaining the role of text, image, and sound in TikTok's growth. On the right, a headshot of a smiling woman, Laura Garber, is displayed, accompanied by an illustration of a smartphone with social media notification bubbles.

TikTok Takes Over: A Multimodal Content Analysis of Short-Form Videos

Laura Garber

A young woman with long, straight light brown hair, parted in the middle, and brown eyes smiles broadly, showing her teeth. She wears a black ribbed turtleneck sweater and is positioned against a plain white background.

Biography

My name is Laura Garber and I am a fourth-year professional communication student at Toronto Metropolitan University. My studies have fueled a passion for digital media and digital communication, and I am always exploring the ways in which new and emerging technologies shape how we communicate and express ourselves. I have a deep love for storytelling in all of its forms and I am eager to continue learning and growing as both a communicator and a storyteller.

Research Summary

This research examines the interplay of multimodal elements in short-form videos on TikTok, Instagram Reels and YouTube Shorts. It explores the role and importance of text, image and sound in creating successful short-form videos and aims to make connections between these elements and TikTok’s explosive growth and popularity.

Tags

Social Media, Media, Entertainment

Lightning Talk

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