The Relationship Between Propaganda And Mass Media Consumption Habits

The Relationship Between Propaganda And Mass Media Consumption Habits

Valeriia Iatsenko


Hello! My name is Valeriia Iatsenko, and I’m a fourth-year student majoring in Professional Communications at Toronto Metropolitan University. Originally from Moscow, Russia, I moved to Canada in 2016 to pursue my studies and explore new opportunities. Throughout my time at university, I’ve had the chance to explore the diverse field of communications from various angles. My interests lie particularly in analyzing the semantic meanings of texts in the context of institutional and social power dynamics. Additionally, my years of study have also sparked a passion for philosophy, which I believe has helped me to better understand the world around me. I plan on continuing my academic journey by pursuing a Masters degree in Philosophy in hopes to achieve a teaching position in future. Outside of academia, I’m a tattoo artist, having worked in the field for over five years. My educational background has been incredibly valuable in running my business and connecting with clients on a deeper level. Apart from academics and art, I’m also actively involved in social justice activism. Recently, I contributed to a winter clothing and supplies drive for the homeless population of Toronto and GTA, which was a truly impactful experience. I’m committed to creating positive change in my community and beyond, and I believe that my education and artistic pursuits have given me the tools and perspective to do so effectively.

Research Summary

Propaganda has been used throughout history to influence the views and actions of the public during times of crisis. With advancements in technology, the amount of information available to us has increased dramatically. This study aims to explore how propaganda and government agendas in different forms of media affect the political involvement of the public. The research objectives include analyzing the relationship between different demographics and media consumption habits, and the evolution of propaganda tactics over time. The study will use a Grounded Theory approach and a Narrative Approach to create meaning and draw connections between the data collected from academic sources, non-fiction books, media and news articles, and social media posts. Through critical discourse analysis, the study found that semantics play a crucial role in propaganda and the framing of public opinion, and that the public’s susceptibility to propaganda is often linked to their desire for familiarity and a sense of belonging. The study concludes that propaganda is a powerful tool that can be used to manipulate public opinion and behavior, and that it is important to be aware of propaganda tactics in order to resist their influence.


Propaganda, Media, Politics

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