Comparing The Marketing Messages of Baby Food and Dog Food

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Comparing The Marketing Messages of Baby Food and Dog Food

Nadia Mauro

Biography

Hi! My name is Nadia, and I am currently a fourth-year student at Toronto Metropolitan University, where I am pursuing a degree in Professor Communication. Prior to my enrolment at Toronto Met, I had the opportunity to complete my first year at Western University. As I reflect on my academic journey thus far, I am pleased to say that the transition to Toronto Metropolitan University has been remarkable. My experience within the Professional Communications program has been exceptional, and I am immensely grateful for the knowledge and skills I have acquired. My ultimate aspiration is to secure a career in the field of communications, leveraging the knowledge and expertise garnered through my academic endeavours to make meaningful contributions to the industry.

Research Summary

My capstone focuses on emotional marketing and the prevalence of misinformation in marketing messages related to dog food and baby food products. The current findings support that baby food and dog food use similar marketing tactics that emotionally engage and misinform consumers through product packaging, claims, the trustworthiness of brands, emotional appeals, and ingredient and sourcing methods. Due to the limited research comparing baby food and dog food marketing messages, I am committed to continuing my research to provide valuable insights that can benefit dog owners and parents regarding misleading and emotional appeals when purchasing dog food and baby food products in North America.

Tags

Consumer, Marketing, Animals

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