Close-up of hands typing on a glowing smartphone screen in a dark setting. Above the phone, three reddish-pink social media notification bubbles show engagement: a person icon with '18' (followers), a heart icon with '25' (likes), and a speech bubble icon with '5' (comments). Large blue text says 'The Theatrics of Social media', with smaller white text 'AN INVESTIGATION INTO THE MOBILE STAGE' below.

The Theatrics of Social Media

Mikayla Roka

A young woman with long, wavy, sun-kissed blonde hair smiles widely at the camera, with part of her face covered by her hair. She wears a black, fitted top with thin straps. In the upper left, another person's tongue sticks out playfully. A white security keypad is mounted on a plain white wall in the upper right background.

Biography

Mikayla Roka is a fourth year professional communications student at Ryerson University. Roka aims to work amongst other creatives in design and architecture.

Research Summary

The Theatrics of Social Media is a research project that examines social media influencers and the meaning behind their sponsored content. Roka conducted qualitative analysis on influencer content, taking a critical eye to the images, videos, and the captions attached to them, where the ads are the actual subject of my analysis. Through the lens of social semiotics theory, Roka investigates the strategic use of curated posts by influencers and compares them across various industries. The research project looks to reveal how influencers portray themselves and how they effectively promote products, services all while maintaining their following and engagement.

Tags

social media, influencing, advertisements,

Lightning Talk

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