Sabrina Ly

Sabrina Ly

Sabrina Ly Portrait

Hi! My name is Sabrina Ly and I'm a fourth year student studying Professional Communication and minoring in Public Relations. I have a strong interest in marketing communications and brand reputation. When I'm not working on my assignments and enjoying my time spent in my journalism and communication classes, I also like to read and over-analyzing films after watching them.

Research

This study looks for potential solutions to increase awareness and re-brand Toronto as a desirable destination for culinary tourists. Toronto will be compared to cities in the United States and culinary tourists were interviewed during this process about their experiences in dining in Toronto and overseas and what can be done better to help Canada get out of a travel deficit.

Sabrina Ly Poster
Project Webpage

Project Tags

Applied Research, Toronto, Gastronomy, Culinary Tourism, Tourism, Branding, Marketing, Service Industry, Social Behaviour
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