My name is Miranda Diez, and I am a fourth-year Professional Communication student. I have completed minors in both marketing and communication design. Throughout my undergraduate career I have explored the ways in which my interest in graphic design can be applied to my communications degree.
The objective of this study is to determine the levels of persuasive power attributed to various elements of design utilized in book covers. The study will investigate which of these elements of book cover design play the most significant roles in persuading audiences to pick up or read a book upon first impression.