Minha Mohsin

Minha Mohsin

A young woman with warm skin, dark eyes, and long, wavy brown hair with blonde highlights looks directly at the camera with a subtle, closed-lip smile. She wears a black ribbed turtleneck. The background is a soft blur of light-colored buildings visible through a window.

I’m a fourth year student in Professional Communication and am the president of the PCCU (Professional Communications Course Union) for the 2019-2020 term. I am interested in pursuing a career in Social Media, Public Relations, Marketing and in the media industry. Currently I work as a Sales Lead for Lush Cosmetics and have been with the brand for 5 years. I have found that working since I was 16 has helped my performance in university with many areas such as time management. In my free time, I workout, enjoy bouldering, cook, and watch way too much Netflix.

Research

This study investigates the ways in which Ryerson students interact with Social Media Influencers and products they endorse. I conducted quantitative research in the form of an online survey which was completed by 30 Ryerson Students to determine the impact social media influecers have on students.

A presentation slide with a peach background and black text, titled 'Social Media Influencers & Consumerism.' The left panel lists statistics under 'DID YOU KNOW?' and 'AT RYERSON,' detailing how students compare themselves to social media beauty standards and their engagement with influencers and brand deals. The right panel shows a smartphone screen with an Instagram post by Kylie Jenner, holding a blue bottle of 'Sugarbearhair' vitamins to her mouth. Annotations on the image point to her pose as 'sexually biting product because sex sells,' and to the 'Liked by' feature, explaining it 'establishes a sense of community.' The post caption is an ad for the vitamins.
Lightning Talk
Project Webpage

Project Tags

influencers, influencer industry, social media, social media marketing, social media influencers,
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