I'm a fourth year student in Professional Communication and am the president of the PCCU (Professional Communications Course Union) for the 2019-2020 term. I am interested in pursuing a career in Social Media, Public Relations, Marketing and in the media industry. Currently I work as a Sales Lead for Lush Cosmetics and have been with the brand for 5 years. I have found that working since I was 16 has helped my performance in university with many areas such as time management. In my free time, I workout, enjoy bouldering, cook, and watch way too much Netflix.
This study investigates the ways in which Ryerson students interact with Social Media Influencers and products they endorse. I conducted quantitative research in the form of an online survey which was completed by 30 Ryerson Students to determine the impact social media influecers have on students.