Hi! My name is Hailey and I’m originally from Montreal. I love all things movies, TV and entertainment and hope to work in the industry one day.
My research project analyzes the ways in which social media can be used as an effective tool for movie marketing. With a current decline in movie theatre ticket sales, I wanted to analyze if social media marketing could impact one's decision to see a film in theatres.
Learn more about this project by following the links below