Hailey Price

Hailey Price

A close-up headshot of a young woman with long, wavy brown hair, fair skin, and brown eyes, smiling broadly to show her teeth. She has a small stud nose piercing on her left nostril, silver hoop earrings, and a silver chain necklace with a round, engraved pendant. She is wearing a white textured top, against a soft grey background.

Hi! My name is Hailey and I’m originally from Montreal. I love all things movies, TV and entertainment and hope to work in the industry one day.

Research

My research project analyzes the ways in which social media can be used as an effective tool for movie marketing. With a current decline in movie theatre ticket sales, I wanted to analyze if social media marketing could impact one's decision to see a film in theatres.

An infographic titled 'Movie Marketing on Social Media' with a red curtain background and film strip border. It states that 52% of participants chose social media as their primary source for movie release information. The research involved interviews with movie marketing professionals and 105 movie-goers. A pie chart shows daily social media usage: 42.3% spend 2-4 hours, 30.8% spend 1-2 hours, 22.1% spend 4+ hours, and 4.8% spend less than 1 hour. A donut chart displays how often people go to the movie theatre: 52.9% every few months, 24% once a month, 18.3% a few times a month, and 4.8% never. 98% of participants said that a movie's presence on social media impacts the likelihood of seeing it in theaters. The project is by Hailey Price.
Project Webpage

Project Tags

Social Media, Marketing, Entertainment, Movie, Film, Movie Marketing
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