My name is Chelsea Vern, and I am currently pursuing a career in communications, including content production, social media, and marketing within the sports industry. For as long as I can remember, the sports industry has not been a place where women could find equal opportunity. However, attitudes are beginning to change, and the sports business is taking notice. I have a specific interest in the unique ability sports have to unite people and create community. I am a full-time student at Ryerson University, graduating this year with a bachelor's degree in Professional Communication with a minor in Sports Marketing. Currently, I hold five part-time jobs that range between working in-game operations, photography, content production, social media, and marketing. My current employers include the Toronto Maple Leafs, Toronto FC, Toronto Argos, the Nation Hockey League, and Ryerson University Athletics.
The purpose of this study is to examine the variables that have influenced the lack of women entering the sports media industry. Has gender biases changed against women positioned as sports television and digital media personalities over the past ten years? Have we come as far along as we thought?