My name is Caroline and I am completing my fourth year at Ryerson to graduate this Spring with a BA in Professional Communications and Minor in Sociology. Through my academic career, I have completed internships at Marketing and Public Relations agencies, which influenced my interest surrounding credibility on social media.
The field of my research that I conducted is health and nutrition within social media. Over the last several months, I learned more about Influencers on Instagram, in particular, how this affects our health. Social media and health have previously been linked through major themes such as body image and low self-esteem. I wanted to explore the gap in the research, which is what was this study aims to understand: how influencers can impact nutrition trends, and how they persuade their followers to purchase healthy items.