Bethlehem Mekonnen

Bethlehem Mekonnen

A close-up portrait of a woman with medium brown skin, dark voluminous curly hair, and thick black-rimmed glasses. She wears a light beige, ribbed knit sweater and has a neutral expression while looking straight ahead.

Hello! I am a 24 year old student studying Professional Communications at Ryerson University, with a minor in Public Relations. My career interests lie within the entertainment or music industry, and my dream would be to work for an events promoter. I like travelling, taking photos, and one fun fact about me is that I love to collect merchandise from Starbucks.

Research

The research I conducted was a look at the oversaturation within the beauty industry, and what effect it has on consumers and their opinions on brands as well as their purchasing habits. After reaching out to different beauty communities and asking for any interested participants to fill out an anonymous survey, data was collected and analyzed from over 40 participants. The results were coded and answered the three main research questions set out from the beginning, and delved into a deeper understanding of consumers reactions to the changes within the beauty industry.

A detailed infographic titled 'Is There An Oversaturation in the Beauty Industry?'. It explains how consumer loyalty and purchasing habits are affected, and how study data can help the industry maneuver. The study identified Anastasia Beverly Hills, Colourpop, Too Faced, and Morphe as the most negatively mentioned brands contributing to market saturation. Visuals include an eyeshadow palette with ten shades, a foundation bottle, a makeup brush, and individual compacts for each of the four listed brands.
Project Webpage

Project Tags

Consumerism, Marketing, Make-Up, Beauty Industry
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