Andrea Galarneau

Andrea Galarneau

A woman with a warm complexion, shoulder-length dark wavy hair, and a bright smile wears a black blazer over a black top, posing with her hand on her hip against a light-colored background.

Andrea Galarneau is a soon-to-be graduate, and a hard working creative, with a love for the sports and entertainment industries. She pours her heart and soul into every endeavour, and is inspired by every strong woman she encounters. Being passionate about sports and entertainment, she is eager to understand what makes them two of the most talked-about industries in the world. She is ready to take the professional world by storm.

Research

This research is aimed to examine the audience analytics of the Raptors in comparison to the Leafs. The nature of this study was founded with the intent of comparing numerical data of the two sport organizations to understand what it means to be a sport fan in Toronto and how this meaning can be influenced by marketing initiatives of governed institutions, particularly MLSE.

A dark grey cover page titled 'AUDIENCE ANALYTICS' by Andrea Galarneau. It features two large, prominent images: a circular image of the Toronto Raptors logo (white basketball with raptor claw) over a red-rimmed photo of cheering basketball fans, and a maple leaf-shaped image of the Toronto Maple Leafs logo (white maple leaf) over a photo of cheering hockey fans in blue and white jerseys. The bottom section shows a faint silhouette of the Toronto skyline, including the CN Tower, with two research questions overlaid: 'RQ1: WHAT ARE THE CURRENT AUDIENCE DEMOGRAPHICS OF RAPTORS AND MAPLE LEAFS FANS?' and 'RQ2: WHAT INFLUENCES THE DIFFERENT DEMOGRAPHICS THAT ATTEND SPORTS GAMES IN DIFFERENT PROFESSIONAL LEAGUES?'
Project Webpage

Project Tags

sports, marketing, quantitative, demographics, Leafs, Raptors
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