Albert Caayao

Albert Caayao

Albert Caayao is a fourth year Professional Communications student planning to graduate with a minor in Public Relations. He has a deep appreciation for digital communication, especially through social media. Albert is especially interested in how the Internet keeps people interconnected and the meanings behind pieces of communication. Albert also competes for the Ryerson Dragon Boat Club and enjoys reading, writing, and photography in his downtime.

Research

This research project aims to discover the discourses surrounding Asian American identities through qualitative content analysis. Four Asian American content creators were chosen as subjects, and one respective video from each creator was chosen to be analyzed through qualitative coding. These separate analyses were combined to form one overarching grounded theory that covered the discourses and meanings analyzed. The grounded theory that was developed stated that discourses of Asian Americans identities on YouTube are those regarding empowerment, sharing, and reconciliation.

A book or paper cover featuring a stark black background. The main title 'CULTURE DISCOURSE IDENTITY' is displayed in large, white, uppercase letters, stacked vertically. These words are partially overlaid by a series of intersecting rectangular blocks: a prominent green vertical bar on the left, a red horizontal bar across the center, a blue vertical bar on the right, and smaller yellow segments. Below the main title, a yellow horizontal bar reads 'DISCOURSES OF ASIAN AMERICAN IDENTITIES ON YOUTUBE' in black text. Further down, in white text, is 'A QUALITATIVE CONTENT ANLYSIS OF 4 YOUTUBE CONTENT CREATORS'. At the very bottom, a red horizontal bar contains 'BY ALBERT CAAYAO' in white text.
Lightning Talk
Project Webpage

Project Tags

discourse, identity, culture, socio-political issues, popular media, representation, empowerment, qualitative, grounded theory, content analysis, YouTube, Asian American, personal experiences
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