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Mariana Yasmin Da Silva

How ProCom Students are Really Using AI

Biography

Mariana Da Silva is a soon-to-be graduate of the School of Professional Communication at Toronto Metropolitan University, with a minor in Psychology. With a passion for writing, digital media, and design, she was drawn to the ProCom program for its interdisciplinary nature and interesting courses. Her creative interests span fashion, music, environmentalism, and travelling, and she is especially curious about how these industries intersect with emerging technologies. With an open mind, she aims to build a career somewhere in the creative industry, with a focus on editorial leadership or creative direction in fashion media.

Details of Project

Her capstone project, “Beyond the Prompt: How ProCom Students Are Using Generative AI and What It Means for Learning,” explores the role of Generative AI in academic settings. Through a mixed-methods survey, the research investigates how students use generative AI for coursework, how they perceive its impact on academic outcomes and critical thinking, and how peer norms shape usage habits. The findings suggest that while AI is widely used and often tied to productivity, its connection to learning is less consistent, which raises questions about how these tools are currently integrated into education. The project contributes to ongoing conversations about digital literacy, student agency, and the evolving relationship between communication, education, and technology.

Lightning talk

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