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Kirra Antiochos

The Social Reset – Conflict Resolution Discourse: Media vs Research

Biography

Kirra Antiochos is a fourth-year Professional Communications student at Toronto Metropolitan University with a passion for understanding how people communicate both online and in real life. Her research dives into the gap between social media’s take on conflict resolution and what academic research actually says (spoiler alert: they don’t always match). With a strong academic focus on interpersonal communication, psychology, and human behaviour, Kirra loves exploring why people interact the way they do, whether it’s debating in the comments section or navigating real-world disagreements.

When Kirra’s not analyzing online interactions, she enjoys diving into new communication theories, and showing that academic research can be just as compelling as the latest internet controversy. With a fire to change the way we connect, Kirra is determined to take these insights into future endeavors whether it’s crafting groundbreaking media content, pushing the boundaries of research, or revolutionizing how people communicate in the digital age.

Details of Project

Kirra’s study examines whether social media narratives on conflict management align with academic research. Through qualitative content analysis and thematic coding, she compares trending online advice to established conflict resolution theories. Preliminary findings show that while some strategies reflect research-backed principles, others oversimplify, misinterpret, or contradict academic theories. With millions relying on social media for guidance, misleading narratives could influence real-world conflict management. The study calls for critical thinking when consuming online advice and suggests bridging the gap between research and digital discourse to improve conflict resolution in personal and professional settings.

Lightning talk

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