By /

Kalid Musse

Rethinking Fit In Online Fashion: Designing a Smarter Sizing Experience

Biography

Kalid is an innovator who, over the years has strived to turn everyday challenges into meaningful opportunities. With a passion for building solutions that connect people and improve lives, his goal is to harness the power of entrepreneurship and communication to make a lasting impact. Driven by curiosity and a deep respect for simplicity, Kalid believes the best ideas are the ones that solve real problems and he’s committed to bringing them to life.

https://www.linkedin.com/in/kalid-musse-9b1056200/

Details of Project

In the fast-evolving world of online fashion, sizing remains one of the biggest challenges for shoppers. Without the ability to try on garments, customers are left to navigate size charts, AR fitting tools, and 3D body scans solutions that are often impersonal, confusing, or overly technical. The result? Frustration, uncertainty, and a growing number of returns.

This research explores a more intuitive alternative: garment-to-garment image-based fit verification. Instead of relying on body measurements or brand size charts, shoppers visually compare clothing they already own with the items they want to purchase.Using competitive analysis, heuristic evaluation, and insights drawn from over 25 academic and industry sources, this UX study highlights the shortcomings of current sizing tools and introduces a prototype designed to align with how people naturally assess fit.

The findings point to a promising opportunity for online retailers to enhance the sizing experience, reduce return rates, and support more sustainable shopping habits. Curious how this concept reimagines fashion e-commerce? Find out more through my research video!

Lightning talk

Scroll to Top