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Eleftheria Papathanasakis

AI’s Effect on E-Commerce in the Luxury Beauty Industry

Biography

Hi, my name is Eleftheria Papathanasakis. I am currently pursuing a bachelor’s degree in Professional Communication at Toronto Metropolitan University. I am passionate about digital marketing, design and public relations. Given my deep interest in digital marketing, I chose a capstone topic that aligned with my views. This capstone provided me with a chance to observe purchasing and consumer processes while decoding AI implementation. I am eager to see where AI will take us in the future.

Details of Project

My research project looks at the effect of AI on e-commerce within the luxury beauty industry. The core of my data collection involves exploring the effectiveness of AI chatbots and personalized virtual services such as virtual try-ons. Additionally, this project includes a small study conducted on students within the CMN490 course at Toronto Metropolitan University that provided insight into consumer behavior. Through a thematic comparative analysis, I was able to come to valuable conclusions regarding AI and the  luxury beauty industry. This research is important because it offers an understanding of how AI can be effectively implemented not only within the luxury beauty industry, but with e-commerce as a whole.

Lightning talk

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