Amelia Papaikonomou

Amelia Papaikonomou is a creative and driven 2025 Professional Communication graduate. She has completed minors in Public Relations and French, bridging her interests in digital media, communications, and travel. Her passion for communications has led her down many paths within the industry, including managing social media platforms, working in digital media at Cityline, and working on the communications team at the Town of Stouffville, allowing her to become a well-rounded professional. With a passion for designing advertising and digital marketing campaigns, her capstone project encompasses the aspects of the industry she seeks to pursue. While at TMU, Amelia served two terms with the Professional Communications Course Union (PCCU) as their Vice President of Operations and Administration, ensuring the team achieved its goals and maintained an organized and efficient environment. Amelia enjoys exploring the creative ways in which digital communications continue to evolve and aspires to pursue career opportunities in public relations, digital media, and advertising. 

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This research project explores AI’s impact on the relationship between businesses and their consumers through personalized communications. The increasing attention towards AI has amplified our concerns and has made us more aware of its impacts on professional industries and individual consumers. By exploring how AI operates in the digital advertising and digital marketing fields, communications professionals can discover how to engage with AI ethically.

The research was collected from academic journals, case studies, industry articles, and an individual study of personalized emails received in my inbox. Identifying various areas of research within this topic allowed for an in-depth analysis following a qualitative approach. The research ultimately led to findings that helped answer my question: “How might advertisers maintain positive relationships with their audiences to meet campaign goals while using AI?”. The research presented will aid Communications professionals in their efforts to understand their consumers and build loyal relationships.