Taiwo Odeyemi Deborah

Research Project

Navigating Crisis: An Examination of the Volkswagen Emissions Scandal (2015) and its Lessons for Effective Communication in Organizations


Hello! My name is Taiwo Odeyemi Deborah, I am a driven fourth-year student at Toronto Metropolitan University pursuing a Bachelor of Arts in Professional Communication with a minor in Public Relations. With a keen interest in effective communication within organizations, I have dedicated myself to honing my skills and expertise in this field. My passion for fostering effective communication within organizations extends beyond the classroom. With over five years of practical experience as a communication specialist, I have worked with reputable organizations such as Home Depot, Ontario Learning Development Foundation, and Canada Life. In these roles, Taiwo has played a pivotal part in developing and implementing communication strategies, enhancing internal communication processes, and maintaining positive relationships with stakeholders. I will be pursuing my Masters in September 2024.

Research Summary

My passion for communication within organizations has culminated in a groundbreaking project of examining the 2015 Volkswagen Emissions Scandal. This project offers a succinct study of the 2015 Volkswagen Emissions Scandal, looking at its communication tactics and lessons learned for successful crisis management in organizations. Volkswagen’s response to the crisis was examined using a case study and document analysis methodology, with an emphasis on significant incidents, communication strategies, and consequences. Key findings include Volkswagen’s initial denial, escalation to admission of guilt, crisis management efforts, legal proceedings, and the importance of ethical leadership and open communication channels. The study highlights the role of company culture, ethical considerations, and proactive communication tactics, and provides insightful advice for firms to avoid similar situations or firms confronting similar problems.

Research Poster

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