A Critical Look at Social Media’s Effect on Consumer Trends


Balda, Julio

About me

Julio Balda is a 4th year student at Ryerson University’s Professional Communication program. Julio has a passion for the arts and creative fields such as photography, music, aesthetics, and more. Julio is passionate about merging new and old media through content creation. He hopes to merge his love for the arts and communications with digital platforms such as social media, and hopes to find a career that helps him reach and connect with wide audiences.



Living in a time where everything is online and most of our daily tasks are done through the internet, and especially during this difficult time of the COVID-19 pandemic, people begin to spend their time and efforts within online communities and platforms such as Instagram, Twitter, TikTok, and more for communication, inspiration, and to shop within digital marketplaces. This project will reach a target audience of young adults ages 17-25 using surveys, interviews, and methods learned from these two semesters and achieve the data to understand the effects social media has in creating consumer trends in fashion and used as a marketing tool for companies. The purpose of this project is to explore the correlation between the global reach of social media, and its contribution in the creation of consumer habits and trends. This research could help businesses and entrepreneurs in expanding and marketing their content to a wider audience through understanding the power of social media to attract higher sales or interaction.

Lightning Talk

Project Tags

social media, e-commerce, consumer trends

A Critical Look at Social Media's Effect on Consumer Trends

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